About WAVE ARCADE

WAVE ARCADE is based in North County San Diego, California with the goal of sharing our surf projects and philosophies with the world.

True to our nature of expanding our experiences, experimentation in and out of the water, and enjoyment of life and our natural environments, the project will always continue to evolve, but will always stay true to the basic principle of increasing stoke and reducing bullshit.

Thanks for being a part of it!

EXPERIENCE.

Expanding your experiences in and out of the water will help you grow as a surfer and as a human being.

EXPERIMENT.

Experimentation with surf equipment, materials, and different approaches is a key component to expanding your experiences.

ENJOY!

And whatever you do, you’ve got to remember to enjoy yourself, those around you, and the places where you spend your time.

HISTORY OF WAVE ARCADE

SALT LAKE CITY, UTAH, 2015: A WAVE ARCADE IS BORN

The WAVE ARCADE project began in Salt Lake City, Utah of all places when I was searching for a creative outlet during my temporary residency in the beehive state. Wave Arcade began with a few t-shirt designs and upcycled beer koozies made out of my old wetsuits.

EXPERIMENTS IN 3D PRINTING & FIN DESIGN

I stumbled across some books and papers that really got into the weeds of surfboard shaping, design, and hydrodynamics as well as the history of surfboard designs and materials.

I started surfing when I was 12 or 13, and all this new information I was taking in while landlocked got me thinking about surfing in a way I never had before.

With an extensive 3D printing setup and maker’s space at the University, I began experimenting with 3D printed surfboard fins. While it’s not the fastest nor most practical way to produce fins, it sparked some more thinking. What was stopping me from experimenting with new and weird and different surf equipment?

2018: RETURN TO CALIFORNIA & SURFBOARD FINS

Upon returning to California, I and by extension, the Wave Arcade project, had fins on my mind. It began with bamboo fins hand cut from locally grown bamboo stalks. Spoiler Alert: That’s not a good way to make a living. The initial bamboo prototypes sparked all sorts of experimentation in handcrafted fin designs and materials. You can check those out in the product archives on the blog.

WEBSITE EXPANSION

After much experimentation with fin materials, production methods, and designs, it was time to share the Wave Arcade project with the world. 2019 marked the year of the expansion of the website to share the project with a broader audience. You can find all sorts of surf related content, DIY guides, and product reviews all in support of inspiring new experiences, encouraging experimentation, and enjoying the ocean.

2020: WAVE ARCADE ART & DESIGN

2020 was an interesting year.

Wave Arcade returned to some of its earlier roots with the launch and expansion of its line of surf clothing and ocean-inspired artwork.

During this period, the project was more of a creative outlet rather than my main focus. It was refreshing to be able to return to WAVE ARCADE to take a break from work-work activities.

I was especially happy to share the beginning of the National Parks/WPA-inspired surf spot poster series.

Today, that series has become the primary focus of WAVE ARCADE and features over 50 different surf spots (and growing) in the iconic style of those National Parks posters. They’re available in a variety of sizes and styles on posters, canvas, and stationary products.

2024: Return of the WAVE ARCADE

After nearly 10 years of WAVE ARCADE (woah), 2024 marks a return and refocus for the project.

Be sure to follow along to hear more about the WAVE ARCADE story and the new things that’ll be coming along.

OUR TEAM

Meet the friendly folks behind the Wave Arcade project.

Interested in joining the team or collaborating? Get in touch with our contact page.

Ethan Orenstein // Founder & CEO

Nome // Employee of the Month

Shopping Cart